Kraftshala, an online skilling platform, has launched Marketing Launchpad Program combining Digital Marketing and a robust Spoken English curriculum. This course uses both Hindi and English as the medium of instruction to open up several high-quality jobs for those who are not fluent or conversant in English.
The Emerging Talent batch of the Marketing Launchpad is a 19-week program, which not only covers Digital Marketing but also includes 5 hours of weekly instruction to build spoken communication skills by focusing on vocabulary, grammar, fluency and confidence. A key differentiator of this program is the integration of domain-specific training. Students gain exposure to real-world scenarios such as campaign discussions, client presentations, and strategy meetings. This ensures they not only gain confidence in English but also learn to use it effectively in industry-relevant contexts.
Commenting on the launch, Varun Satia, Founder & CEO, Kraftshala, said, “Learning English is not merely a matter of choice, but of necessity. This program is a game-changer because it bridges two critical gaps—language proficiency and technical expertise. They are often addressed in isolation which is not as effective. It’s like wanting to make an omelette and knowing how to light a stove, but not knowing how to break an egg. By combining English and Digital Marketing, we are ensuring students get access to high potential roles and are equipped to deliver on them from Day 1.”
India’s moderate ranking on the English Proficiency Index, as highlighted by a British Council report, underscores the pressing need for targeted language training programs.
