The Fashion Entrepreneur Fund (FEF has officially opened registrations for the second season of India’s first fashion-focused business reality show, announcing a massive ₹100 crore investment commitment for promising fashion businesses across the country.
The new investment pool marks a 150% increase over Season 1, making it one of the largest funding opportunities available to homegrown fashion entrepreneurs. Designed to identify and nurture the next generation of fashion disruptors, ‘Pitch To Get Rich’ offers founders access not only to capital but also to mentorship, strategic guidance, industry connections and long-term business support.
Applications are open to founders across apparel, footwear, accessories, couture, sustainable fashion, D2C brands and emerging lifestyle ventures with strong growth potential and scalable business models.
Speaking about the launch, Akshay Kumar, Promoter and Investor, Fashion Entrepreneur Fund (FEF), said “India’s fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we’re creating opportunities for founders to access the capital, mentorship and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion.”
Registrations are now open at https://thefef.net/register
