Kraftshala School of Business, a leading online marketing and sales skilling institution, on June 3 announced the launch of its first offline campus, in Gurugram’s DLF World Tech Park. The launch marks the next phase of Kraftshala’s growth, fuelled by rising recognition among students, parents, and employers, and strong demand for an immersive, on-campus learning experience.
Spread across 11,000 sq. ft., the new campus will offer two full-time offline programmes: PGP in AI-Led Marketing and PGP in AI-Led Sales, Marketing and Business. With a capacity of 250 students, Kraftshala is targeting an initial enrolment of 100 students this year, while focusing first on deepening its presence in Gurugram before expanding to other major metros over time.
The campus has been designed from the ground up to create a fully immersive business-school experience. It includes MBA-style cohort classrooms, collaboration spaces, quiet work zones and informal interaction areas that support peer learning, live project work and community-building. Moving away from traditional academic aesthetics, the campus uses bold design elements, graffiti and an open, contemporary layout to create an environment that feels closer to a modern workplace than a conventional classroom.
The programmes are built around AI-first business education and practical application. Students will learn by launching and running live businesses, building AI agents, creating content, optimising campaigns, solving growth problems and working on live projects under the guidance of experienced operators and practitioners. Live classes will also be recorded, allowing students to revisit sessions for revision and deeper learning.
Kraftshala’s move offline is backed by a strong placement track record. The institution has crossed 3,000+ total placements, including approximately 1,000 in the last year alone. In its most recent placement cycle, Marketing Launchpad recorded 97% placements with a 6.1 LPA average CTC, while PGP in Sales delivered 100% placements with an 11 LPA average CTC.
Speaking on the launch, Varun Satia, Founder and CEO, Kraftshala, said, “Over the last nine years, Kraftshala has grown because students, parents and employers have trusted the outcomes we deliver. The launch of Kraftshala School of Business is a natural next step in that journey and responds directly to what many students have been asking for a physical campus with the same focus on strong learning and strong placements.”
“We were clear that the offline experience had to be much more than classroom delivery. It has been designed around how students learn best by doing, discussing, receiving feedback and applying concepts repeatedly in real business contexts,” said Eshu Sharma, Co-Founder and Head of Academics, Kraftshala.
The 9-month PGP programmes are designed as a practical, shorter-duration alternative to conventional management education. With placement accountability built in, including a refund if a student remains unplaced, the offering is aimed at students and families looking for an affordable, employment-focused pathway into marketing, sales and business roles.
