Wow Kidz, the kids’ animation brand owned by Cosmos-Maya, has partnered with UK-based global educational publisher, Twinkl, to create a range of educational materials and resources based on Vir: The Robot Boy— one of India’s favourite cartoon robots.
The new jointly-created teaching resources aim to inspire children and engage them in learning by featuring VirThe Robot Boy. Children can indulge in their love of Vir: The Robot Boy whilst developing skills in a wide range of topics that are suitable for children aged 3 to 11 years old. Covering subjects including literacy and art, the resources on Twinkl include activities such as sentence formations, creative writing prompts and colouring sheets. The educational materials are free to use and accessible to everyone through the Twinkl website.
Anish Mehta, CEO of Wow Kidz’s parent company Cosmos-Maya commented: “Entering this collaboration with Twinkl, we get to marry two booming segments of our company – merchandising and EdTech – while entering a mutually beneficial partnership from multiple standpoints: customer retention, brand and revenue potential.”
Neil Cleverly, Head of International, at Twinkl said:“The vibrant and imaginative animations that they are renowned for have enabled us to bring learning to life, all while providing valuable teaching tools for teachers, parents and carers. We know that these Vir: The Robot Boy resources are going to be a big hit with children right across India, as well as around the world.”
Services and resources from Twinkl with the Wow Kidz brand will go live in India in the last week of March 2021. More information can be found at twinkl.co.in
PritiKarandikar, SVP of L&M, EdTech and Gaming at Cosmos-Maya commented: “The key advantage of mixing entertainment in education is that it leads to creating genuine interest in the students towards acquiring knowledge. Well-known animated characters are extremely popular and can act as ‘Study Buddies’ – entertaining and cheerful contact points for learning without taking away the primary learning objective. These ‘Study Buddies’ maketopics easy to memorize, by making them into stories with multiple perspectives.”
