Samsung, consumer electronics brand, has announced a major scale-up of its flagship Samsung Digital & Offline Skills Training (DOST) Sales Programme, under which 9,400 young people from underserved communities will be trained for frontline retail roles. With DOST Sales 4.0, which commenced this year, Samsung is doubling down on its skilling mission in partnership with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skills Council (TSSC).
Structured, Industry-Ready Training Pathway
Each trainee undergoes a 120-hour online classroom module, led by certified trainers from ESSCI and TSSC, along with 60-hour training by Samsung Retail Sales Team. The curriculum covers:
* Customer interaction and communication
* Sales fundamentals and retail processes
* Product knowledge and demonstration skills
* Store operations and service excellence
During the 5-month on-the-job training (OJT) at Samsung retail stores nationwide, they gain hands-on experience in customer engagement, store processes, product education, and sales conversion and receive a monthly remuneration from Samsung to support their learning and training experience.
After assessment, eligible candidates receive a government-recognized National Skills Qualifications Framework (NSQF) aligned certification, enhancing their employability and opening pathways for long-term careers across India’s organised retail ecosystem.
“The DOST Sales Programme, an industry-first initiative, is a focused 5-month training programme designed to equip young people, especially those from underserved communities with the confidence, knowledge and practical skills needed to thrive in today’s dynamic retail environment. With training enrolment increasing three-fold this year, DOST is helping shape a stronger, employment-ready talent pool at a time when digital adoption is accelerating and retail continues to evolve,” said Shubham Mukherjee, Head, CSR & Corporate Communications at Samsung Southwest Asia.
“This collaboration creates real pathways to employment and fosters inclusive economic growth reinforcing our shared commitment to high-quality training, industry-aligned standards, and creating sustainable career pathways for India’s young workforce,” said Vinod Sharma, Chairman, ESSCI.
