• ECCE
  • School Edu
  • Higher Edu
  • Edu Tech
  • Skills
  • Jobs
  • Advertise
  • Login
New Updates
  • vivo Ignite 2025, in Partnership with NCERT, IITM, and UNGC, Celebrates Tech Talent in Schools
  • Letter of Intents (LOIs) issued to 5 Foreign Universities to set-up Campuses in Mumbai
  • NEET 2025 Results Spark Celebrations Across India’s Top Coaching Institutes
  • Veranda Learning to merge operations of 4 key verticals in its business
  • Safety Measures for School Children in Maharashtra rolled out
  • Home
  • Latest
  • Spotlight
  • Perspective
  • Interview
  • Videos
  • Events
  • Shop
  • Student Kiosk
No Result
View All Result
  • Home
  • Latest
  • Spotlight
  • Perspective
  • Interview
  • Videos
  • Events
  • Shop
  • Student Kiosk
No Result
View All Result
Education21

Ruchi Jain and Akash Jain: A Power Couple Revolutionizing Parenting with Innovation

In the bustling entrepreneurial landscape of Kolkata, Ruchi Jain and Akash Jain stand out as a dynamic duo redefining parenting solutions. Their journey from financial setbacks to building a thriving business is an inspiring tale of resilience, innovation, and teamwork. The founders of Butt Baby, a baby carrier brand launched in 2021, have crossed Rs 10 Cr+ in sales and are now introducing a revolutionary travel solution—the Sit-&-Go Luggage Carrier—tailored for parents. From a single employee to a workforce of over 80, the couple is setting new benchmarks in spouse-led businesses.

education by education
March 28, 2025
in Interview
0
Ruchi Jain and Akash Jain: A Power Couple Revolutionizing Parenting with Innovation
0
SHARES
78
VIEWS
Share on FacebookShare on Twitter

How did you get into this business?

“As parents, we encountered the daily challenge of carrying our children comfortably. After facing losses in our previous ventures, we were in a difficult financial position. With just ₹5 lakh in loans, we launched this venture, driven by the urge to create innovative, problem-solving products that simplify parenting. We started small, but with perseverance, we built a brand that parents trust today.”

Read our story on their launch 

Memories from the Initial Journey

“The baby carrier industry existed, but there was little awareness about high-quality, functional carriers. The market was dominated by cheap imports and outdated designs that children quickly outgrow. Recognizing this gap, we decided to manufacture in-house and introduced our ergonomic hip-seat carrier, which supports children up to 18 kg.

In the early days, professional marketing was a luxury we couldn’t afford. So, we leveraged creativity—using comic illustrations and featuring my husband and kids as models. It took 1.5 years to perfect our first product, and by then, we had already cultivated a community of 80,000 engaged followers. We started with just two units a day and one employee in our apartment. Today, we operate from a 10,000 sq. ft. office and factory, producing over 150 units daily. Despite being bootstrapped, we have been profitable from day one, prioritizing sustainable growth over revenue-chasing.”

What’s New with Your Latest Product?

“After the success of Butt Baby, we tackled another major parenting challenge—traveling with kids. Parents struggle to manage luggage while handling tired, restless toddlers. Our solution? The Butt Baby Sit-&-Go Luggage Carrier—a suitcase and baby carrier in one. It allows children to sit and ride effortlessly while parents move with ease. Compact and cabin-friendly, it eliminates the hassle of leaving strollers behind at airport gates. To celebrate its launch, we are offering a 30% discount with code HOT30.”

Are Parents Really Looking for These Kinds of Solutions?

“Yes, modern parents are more mobile and looking for smart, multi-functional products to balance work, travel, and family life. The traditional joint family setup that provided much-needed support, especially for working mothers, is fading. With nuclear families and dual-income households on the rise, the need for convenient, problem-solving parenting tools has never been greater. Our products align perfectly with this trend.”

How Have New Technologies and Social Media Influenced Your Business?

“Social media has been a game-changer for us. It allowed us to create awareness and build a loyal community even before launching our product. By leveraging engaging content and real parent testimonials, we built trust without heavy ad spending. Today, digital marketing and e-commerce drive 98% of our sales, helping us compete with well-established brands.”

Are You Open to Institutional Collaborations?

“Yes, we are open to strategic partnerships that align with our vision. If the right mentor or collaboration opportunity comes along, we would love to explore it.”

Future Plans

“Our focus remains on expanding our product range with innovative, problem-solving parenting essentials. Our mission is to simplify parenting through high-quality, functional, and affordable solutions.”

Concluding Thoughts

“The rise of spouse-led businesses highlights how shared responsibilities and decision-making can lead to success. Our journey is a testament to this, and we hope to inspire more couples to embark on entrepreneurial ventures together.”

The inspiring story of Ruchi and Akash Jain exemplifies how determination, innovation, and a keen understanding of market needs can transform challenges into triumphs. With Butt Baby and Sit-&-Go, they continue to make parenting easier—one product at a time.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed
Previous Post

The vision of Viksit Bharat 2047 is transformative: Nagaland Min Temjen Imna Along

Next Post

Sanfort Group marks 15 years of excellence in early childhood education

education

education

Related Posts

“We see quality education as foundational to sustainable progress”: Sanjay Kothari, Vice Chairman, KGK Group
Interview

“We see quality education as foundational to sustainable progress”: Sanjay Kothari, Vice Chairman, KGK Group

by education
June 3, 2025
“We’re preparing students not just for jobs, but for global impact”: Dr. Sohum Sohoni, Director, HITAM
Interview

“We’re preparing students not just for jobs, but for global impact”: Dr. Sohum Sohoni, Director, HITAM

by education
May 25, 2025
“Our alumni, new generation of graduates—skilled, socially conscious, globally aware, and culturally rooted embody the WUD spirit: bold, creative, and ready for the future”
Interview

“Our alumni, new generation of graduates—skilled, socially conscious, globally aware, and culturally rooted embody the WUD spirit: bold, creative, and ready for the future”

by education
May 14, 2025
“We’re a school operating company providing end-to-end operations turning around challenged schools”: Crimson Schools CEO Husien Dohadwalla
Interview

“We’re a school operating company providing end-to-end operations turning around challenged schools”: Crimson Schools CEO Husien Dohadwalla

by education
January 7, 2025
Continuing the forward journey of 25 years to become a leading institute for special education in India, Mata Bhagwanti Chadha Niketan willing to support similar efforts to create impact
Interview

Continuing the forward journey of 25 years to become a leading institute for special education in India, Mata Bhagwanti Chadha Niketan willing to support similar efforts to create impact

by education
October 20, 2024
Next Post
Sanfort Group marks 15 years of excellence in early childhood education

Sanfort Group marks 15 years of excellence in early childhood education

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Useful Announcements

  • All
  • Useful Announcements

XLRI Jamshedpur Invites Applications for Newly Launched Hybrid Programs in Public Policy and Human Resource Management

June 20, 2025

NAAI’s South Zone Abilympics in Chennai on June 20–21 at IIT Madras

June 16, 2025

IITM Pravartak partners with TCS iON to launch Machine Learning Operations Course

June 16, 2025

IIT Bombay launches e-Post Graduate Diploma in Integrated Circuits with Simplilearn 

June 13, 2025

Alliance University launches Multilingual and Transdisciplinary 2-Year MA in Creative Writing; apply by June 30

June 13, 2025

RCA Graduate Sonakshi Presents “Zaat” at British Council Delhi — A Sculptural Exploration of Womanhood, June 11–July 31

June 13, 2025
LPU launches B.Sc. and Diploma courses in Child and Elderly Care

LPU launches B.Sc. and Diploma courses in Child and Elderly Care

June 12, 2025

Indian School of Hospitality Opens Applications for BBA/BBA (Hons) in Hospitality Management

June 6, 2025

Vikalp India introduces ‘STEAM Lab at Home’

June 6, 2025

GlobalGyan launches ‘Sarathi Leadership Program’ on Future CXO Roles

June 6, 2025

Download current issue Not available

https://online.pubhtml5.com/jlyo/bxvr/

Monthly Magazine : Feb 2024

Interactive (Quizzes/Surveys)

Start Monthly Quiz
Education21

An initiative in continuation of Curriculum Magazine, Education21.in, is a platform for New India that aspires to be a valuable innovator, partner and collaborator for a just and sustainable world. Continuing with our steady and 360 degree coverage of education system and skills landscape, we are here more oriented towards learner community.

Useful Links

  • About us
  • Team
  • Contact
  • Editorial opportunities
  • Subscriptions
  • Job Opportunities
  • Features

Important Links

  • Blog
  • Archives
  • People
  • Careerwise
  • Resources
  • Downloadable
  • Old issues
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2020 All rights reserved. Education21.

No Result
View All Result
  • Home
  • Latest
  • Spotlight
  • Perspective
  • Interview
  • Videos
  • Events
  • Shop
  • Student Kiosk

Copyright © 2020 All rights reserved. Education21.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cleantalk Pixel