NIIT Foundation, in collaboration with YuWaah, UNICEF has launched an Open Online Course in Digital Marketing under the campaign banner #NayiDigitalDisha. The program is currently being implemented across Rajasthan, Jharkhand, and Odisha.
The program duration is 8 weeks, and participants will receive industry-recognized certifications from NIIT Foundation and YuWaah, UNICEF. The course is designed to make high-quality digital education accessible to underserved youth, particularly those in remote or marginalized communities.
Participants of the course will receive an NCVET-assessed and NSDC-certified credential, enabling them to work effectively within the digital marketing domain. The course equips learners with the skills to develop and implement marketing strategies using social media and the internet, source customers for organizations, and continually enhance their professional and technical competencies. The program is scheduled to run for 6 months, reaching over 500 young individuals across 3 states in India.
NIIT Foundation has curated the course content through consultation with industry, and its decades of experience driving skill training across India.
Speaking about the initiative, Charu Kapoor, Country Director, NIIT Foundation said, “This program is a step toward equipping India’s youth with real-world digital skills that will help them thrive in a tech-driven economy.” The program is focused on helping participants secure quality employment, and improve their overall quality of life.
