LT Foods Ltd., a leading billion-dollar global FMCG company in the consumer food space, has partnered with KidZania India, the country’s largest indoor edutainment theme park, to launch an immersive factory for its flagship brand, Daawat, a first-of-its-kind experiential centre designed to educate and engage young minds on the journey of Basmati from farm to fork. The launch event was held on April 28 at KidZania, Noida.
The new establishment invites children aged 4 to 14 years to don the uniform of a Production Engineer, divide into teams and experience firsthand the meticulous process and technology that goes into the making of one of the world’s most loved food brands. Over 25 minutes of engagement, the children navigate the full processing line, making judgment calls on quality, operating the machinery, and understanding the responsibility that sits behind every packet of the finest basmati that leaves the factory. Upon completing their shift, children take home a 200g pack of Daawat Basmati along with a digital certificate of achievement, a tangible mark of their hands-on journey as a certified Production Engineer.
What makes the Daawat Factory a meaningful addition to the KidZania city is its seamless connection between a product found in nearly every Indian kitchen and the science, precision, and care that go into creating it, which often remain unseen by consumers. Speaking on the occasion, Mr. Ashwani Arora, Managing Director & CEO, LT Foods, said, “At LT Foods, we believe in fostering deeper connections between consumers and the food they consume. Our collaboration with KidZania India to launch the Daawat Factory is a step towards creating meaningful experiences for young audiences, helping them understand the journey of one of the world’s most loved food brands while instilling values of quality, innovation and responsibility from an early age. From paddy procurement and pre-cleaning to ageing, de-husking, de-stoning, colour sorting and final packaging, the experience offers a window into the craftsmanship and technology that goes into the making of Daawat. What makes this initiative particularly meaningful is the opportunity to engage young, curious minds who are eager to understand how the food they consume is created. At the same time, KidZania India, known for its innovative edutainment model, provides a dynamic platform where children can learn through role-play activities in a safe and engaging environment.”
Mr. Sanjeev Kumar, Chairman, KidZania India, added, “This interactive experience — tracing the transformation from paddy to premium basmati — creates deeper understanding and meaningful engagement for children and families, while strengthening long term affinity with the brand. We are proud to collaborate with LT Foods, a global leader in the rice and food space, to bring this immersive experience to KidZania.”
