and Manufacturing (IIITDM), Kancheepuram has signed a Memorandum of Understanding (MoU) with Bunjy, a full-stack digital marketing agency, for its LaunchPad offering, a structured brand-building program designed for early-stage companies.
LaunchPad by Bunjy covers brand identity development, brand narrative, and digital presence setup, with packages and pricing options specifically designed for startups. Under the partnership, startups incubated at MaDeIT will gain access to specially curated pricing and marketing support benefits, with additional support extended to women-led ventures through exclusive preferential pricing.
Beyond the LaunchPad product, Bunjy will collaborate with MaDeIT to deliver branding and digital marketing workshops for startup founders and their teams. The workshops are aimed at helping early-stage companies build working knowledge of digital marketing, reducing dependence on external vendors for foundational decisions and giving founding teams clearer direction on brand positioning and channel strategy.
For a startup still inside an incubator, brand and market presence rarely get serious attention until after the product is ready. By then, the cost of building credibility from scratch has already compounded. This is especially true for technology-led startups, where the instinct is to let the product speak for itself. It rarely does. Investors read the narrative before they read the numbers. Customers decide on trust before they decide on features.
“Most early-stage startups coming out of incubators have strong technology and real problem-solving intent. Where they consistently get stuck is translating that into a market-facing identity that investors and customers can engage with. This partnership is about closing that gap at the point where it matters most,” saidย Ranga Priya Goutham, Co-Founder and Chief Strategy Officer, Bunjy.
