Edwin Saldanha, a seasoned hospitality leader with a career spanning luxury operations and global technology, has launched Marketinn (www.marketinnhq.com) to bridge this gap between traditional hotel operations and the rapidly evolving world of Artificial Intelligence. This specialised digital marketing and consultancy agency is designed to help hotels improve AI discoverability, reduce OTA dependency, and increase direct bookings through data-driven digital intelligence.
Saldanha brings to his new entrepreneurial venture three decades of experience in the hospitality industry that include his foundational years with Oberoi Hotels & Resorts and Stamford Hotels and Resorts, where he honed high-stakes operational, revenue management and digital marketing strategies. Most recently, he spent a decade as Marketing Director for global hospitality tech giant STAAH, where he was instrumental in scaling the brand’s reach from a few hundred properties to over 30,000 global partners.
“Hoteliers today must face a simple truth: AI visibility is the new baseline for survival,” says Edwin Saldanha, Founder & Chief Solutions Officer of Marketinn. “Independent hotels have the data, but they lack the roadmap. Marketinn bridges that gap by mastering Digital Visibility, Direct Booking Strategy, and AI Discovery. We convert digital noise into a verified Digital Intelligence Score, giving independent owners the same sophisticated revenue power as major chains.”
Among the strategic offerings of Marketinn include:
- The AI visibility and digital intelligence auditthat analyses a hotel’s digital presence across AI search platforms, Google visibility, OTA distribution, and direct booking performance. The audit also includes a Digital Intelligence Score that highlights key areas affecting the hotel’s visibility and performance.
- Digital Revenue Strategyto strengthen a hotel’s digital presence and increase direct bookings.
- Implementation Support to turn insights from the audit into measurable improvements in visibility, traffic, and direct bookings for hotels.
- Revenue Leak Detector forhotels that unknowingly lose direct bookings due to digital inefficiencies like OTA dominance in search results, weak website conversion paths, etc.
