Decathlon, the global multi-specialist sports brand, on Sep 18 announced its nationwide 8th edition of the World Cleanup Day 2025, with over 50 events across India bringing together more than 6,000 participants. Building on the success of last year’s campaign where 3,600+ participants collected over 7,000 kilograms of waste; Decathlon continues to strengthen its sustainability commitment with the belief that “the world is our playground.” From beaches to forests, lakes to neighborhood playgrounds, participants and partner NGOs from across India will come together to clean and protect diverse landscapes, ensuring these spaces remain sustainable and thriving.
As part of its long-term sustainability strategy, Decathlon integrates circularity into its business model through repair services, buyback, resale programs, and its Second Life initiative, making sports more accessible and affordable while reducing product waste. Through these efforts, Decathlon actively engages with customers and students of all age groups to raise awareness about waste management and the circular economy. Decathlon collaborates with specialised waste management partners to ensure all materials from the cleanup drive are processed responsibly, prioritizing recycling and channeling the remainder into energy recovery. The waste management is handled through trusted partners, ensuring credible management of waste from all the sites.
This year’s initiative is being organized in collaboration with NGOs, Local Authorities and Decathlon volunteers across the country, highlighting the power of partnerships and collective action in creating sustainable environmental impact. By linking sport with environmental responsibility, Decathlon offers participants an opportunity to experience the true meaning of “collective responsibility” through activities such as beach cleanups, hike plogging, lake and forest cleanups and playground cleanups.
Speaking on the initiative, Annie George, Leader Sustainable Development, Decathlon India said, “World Cleanup Day gives us an opportunity to stand by our mission and demonstrate our belief that the ‘world is our playground’, where every space is an opportunity to move, play and embrace the joy of sport. As a responsible brand, we are mindful of the impact of our activities on the environment, and we are taking action to reduce and manage waste across our value chain. We are committed to giving purpose to 100% of our operational waste through recycling and scientific disposal and are progressing steadily towards this goal. This initiative is another step in Decathlon’s ongoing sustainability journey and its commitment to a healthier future.
