Coca-Cola marked a landmark moment in Indiaโs cultural journey with the launch of theย first-ever Coke Studio Bharat LIVE, taking its celebrated musicย platform from screen to stage for the very first time.ย Designed as a large-scale live extension of Coke Studio Bharat, the initiativeย brought togetherย artists, audiences and communities to celebrate Indiaโs diverse musical voices through shared unforgettable moments,ย an experience that truly reflected what Only Coke Can Do.
The inaugural edition of Coke Studio Bharat LIVEย unfoldedย acrossย Delhi on January 10 and Guwahati on January 13, with each city offering a distinct expression of the platformโs ethos, rooted in regional authenticity while resonating with a national audience.
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asiaย said,ย โCoke Studio Bharat LIVE marked the platformโs first step from screen to stage, culminating in a live setting that brought together music, food and sports. From artist collaborations and unreleased song previews to fans joining artists on stage, the two days created genuine connections on ground. The response across both cities reflected how strongly Coke Studio Bharat continues to resonate when experienced collectively.โ
ย The experienceย brought togetherย music lovers In Delhi for an evening that celebrated Indian sounds shaped by emotion, storytelling and modern interpretation. Performances byย Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaabย transformed the space into an arena that reflected how music today cuts across genres, generations and geographies.
In a moment crafted especially for fans, Aditya Rikhari surprised his fans by previewing an unreleased Coke Studio Bharat track live on stage, offering an exclusive first listen that could only exist in a live setting. The Delhi edition also delivered a powerful show climax as Shreya Ghoshal brought together Rashmeet Kaur, Aditya Rikhari, Divyam and Khwaab for a medley of iconic Coke Studio Bharat tracks.ย Adding to the experience, a select fan was invited on stage to sing alongside Shreya Ghoshal, turning the concert into a shared celebration beyond a one-way performance.
In Guwahati, where Coke Studio Bharat LIVE took on a powerful regional expression, placing the spotlight firmly on voices from the Northeast. Hosted at theย ACA Stadium, Barsapara, the Guwahati edition celebrated the regionโs lyrical depth and musical individuality, bringing together artists whose work is deeply rooted in local storytelling.
Performances byย Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskeyย created an intimate yet expansive atmosphere, where modern sounds met regional soul and audiences connected through shared emotion, reinforcing Coke Studio Bharat LIVEโs commitment to Indiaโs musical diversity. A defining moment followed as all the artists came together on stage for a collective rendition of โArz Kiya Haiโ, before inviting select fans on stage and later into an intimate unplugged backstage session. Fans were chosen through social and on-ground engagements, turning genuine fandom into unforgettable live experiences.
Complementing the sports and music experience, Coke Studio Bharat LIVE featured a thoughtfully curated, multi-cuisine food spread with meals-and-Coke pairings turning the venue into a complete cultural and social experience.
Coca-Cola India brought its #MaidaanSaaf initiative to the Coke Studio Bharat LIVE. With staffed recycling stations, trained volunteers and clear on-ground guidance, the initiative enabled structured waste collection and segregation, reinforcing that large-scale public celebrations can be conducted responsibly.
