Award-winning global edtech platform, BrightCHAMPS, has acquired Indian K12 education marketplace Edjust to bolster global expansion. The cash and stock deal concludes BrightCHAMPS’s fourth acquisition since its inception in 2020 – Education10x (2021), Schola (2022), Metamorphosis Edu (2023), and now Edjust (2024).
Edjust’s acquisition is a strategic move by the educational behemoth to enforce stricter standards and an industry-first model code of customer acquisition.
Founded in 2022 by seasoned edtech sales professionals Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust uses a combination of AI and human EQ, with sophisticated data and contact centres to ensure that only parents with high inclination for edtech products are approached for sales. Edjust has a proven track record of success with vast networks of parents in the US and UK.
Under BrightCHAMPS’s aegis the founders will further refine the sales model and build parent networks across all 30 geographies that the company operates in. By supplementing the model with customised and personalised AR, VR, and XR interactive digital experiences, potential students and their parents will get a 360-degree view of their learning journeys if they opt to sign up for the courses.
Elaborating on the development, Ravi Bhushan, Founder & CEO, BrightCHAMPS, said, “We’re thrilled to welcome Edjust into the expanding BrightCHAMPS family. This acquisition is a particularly exciting milestone because it is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner. It is our view that high customer satisfaction and net promoter scores are critical to the long-term success of a product like edtech with far-reaching impact spanning decades in its customer’s life. With BrightCHAMPS, we’re on a mission to build a learning universe for 21st century skills. Ensuring clarity for our customers has always been our most pressing priority and this is just one more step in cementing that position.”
In addition to refining the model, Edjust’s founders will lead the company’s efforts to open up a new distribution channel. The soon-to-be-announced vertical will deliver learning in academic subjects like Maths, Science, and English for students’ all-round success and future readiness.
Dushyant Panchal, Co-founder & CEO, Edjust, said, “This is an exciting chapter in the history of edtech for many reasons. On an industry level, we’re grateful for the opportunity to make history by making sales a more honest undertaking, especially for a product as emotionally charged and hope-generating as edtech. On a company level, Anmol, Sanjay, and I are thrilled to play a part in making BrightCHAMPS the definitive one-stop educational solutions provider for students across the globe, in languages they are most comfortable in.”
