AI is no longer just a productivity tool. It is beginning to shape how marketers read buyer intent, prioritise accounts, personalise engagement, measure impact and connect marketing activity more directly to pipeline and revenue. The function is moving beyond campaigns and closer to the centre of go-to-market strategy.
Alongside the promise of speed and efficiency comes an equally pressing question: what becomes of the marketer? The answer is not about choosing between human instinct and machine intelligence. It is about learning how they complement each other in a craft that depends as much on measurement and analytics as it does on emotion, creativity and judgment. This philosophy forms the foundation of B2B Marketing UnBoxed 2026, which returns this year with a wider industry lens and stronger partner ecosystem. This year’s edition is backed by George P. Johnson, CIO Association, Zoho, LinkedIn, Adroit, NeonTrumpet, a HubSpot Platinum Partner, Wizikey, Xoxoday, Enki Studios, Wozku, Bmax, and several other leading brands.
Presented by Mavens, India’s B2B CMO community, and powered by BambooBox, the flagship event will be held on 24 July 2026 at the Sheraton Grand Bengaluru Whitefield Hotel & Convention Center.
With a stronger cross-industry agenda, a practitioner-first approach and conversations spanning AI, GTM transformation, leadership, venture capital, customer experience and business growth, the 2026 edition aims to move beyond discussing disruption to equipping marketers with the confidence and capabilities to lead through it.
Website Link: https://www.b2bmarketingunboxed.com/#
