Sesame Workshop India Trust (SWIT) on Oct 18 announced its collaboration with the Australian High Commission for its ‘Mera Planet, Mera Ghar’ campaign aimed at instilling environmental consciousness and sustainable behaviours in over 200 children aged 5-12 years through Delhi’s government schools, while expanding its reach to engage adult citizens through a robust social media outreach program.
The collaboration between Sesame Workshop India and the Australian High Commission will feature beloved Sesame Muppet characters Elmo and Chamki presenting key messages on sustainability in a fun and engaging manner through the “Mera Planet, Mera Ghar” STEM-based educational kit. The kit, which includes storybooks, board games, a herbal garden kit, and other teaching-learning materials (TLMs), is designed to build children’s awareness and curiosity about environmental concerns and associated age-appropriate solutions.
Sonali Khan, Managing Trustee, Sesame Workshop India Trust, expressed her excitement about the collaboration, “At Sesame Workshop India, we believe that children have the potential to be the most powerful advocates for the planet. The ‘Mera Planet, Mera Ghar’ campaign is a step towards empowering them with the knowledge and skills to protect their environment. Through the partnership with the Australian High Commission, we are confident that we can further inspire children to lead the way in promoting sustainable practices to adopt both in their schools and at home. We are proud to have the support of the Direct Aid Program in this initiative, which aligns with Sesame’s global mission to help children everywhere grow smarter, stronger, and kinder.”
The campaign “Mera Planet, Mera Ghar” has seamlessly integrated essential environmental lessons into the daily learning experiences of more than 11,000 children in schools and over 25 million individuals over social media, emphasizing sustainable practices and active environmental leadership. Using innovative educational methods, including beloved Sesame characters like Elmo and Chamki along with Hawa Hawai, and AQI Meter Ji, the program makes learning about environmental issues both engaging and impactful.
Classroom workshops and an experiential STEM curriculum empower children to address climate issues, transforming them into “Green Champions”. Additionally, the campaign also involves training educators to lead eco-club workshops while encouraging families to adopt eco-friendly practices through a social media campaign. To ensure sustainability beyond the campaign period, the initiative focuses on building teacher capacity and fostering ongoing community involvement. The lessons learned will stay with the children, enabling them to continue championing environmental causes long after the campaign concludes.
Philip Green, High Commissioner, Australian High Commission, said the collaboration with Sesame Workshop India aligned with the Australian Government’s commitment to practical action on climate change at home, in our region, and at a global level.
