vivo India has announced the launch of Project ‘vivo KanyaGyaan’, a nationwide initiative dedicated to empowering Indian women for a future in STEM career. The program goes beyond scholarships, offering mentorship, skill development, and industry exposure to young women from underserved communities. Already impacting 150 women—over 60% from families earning less than ₹1 lakh annually and 15% raised by single parents—the initiative is breaking financial and societal barriers.
vivo has also launched a digital campaign as part of the campaign. The theme of the campaign highlights the critical need for diverse workforce in STEM, emphasizing that when women are left behind, the country loses nearly half its scientific potential. It envisions a world where women can actualize their dreams and contribute to shaping a brighter future—not just for themselves, but for the nation as a whole. By showcasing the aspirations and struggles of young women in STEM, the campaign reinforces the importance of providing them with the support and opportunities they deserve.
Crafted by FCB India, the campaign film portrays the inspiring journeys of young women hailing from various parts of India undertaking long journeys to their dream colleges and careers, using the powerful metaphor of carrying their own chairs as a symbol of determination. It champions the stories of hardworking bright minds of the country, giving people a glimpse into the challenges they overcame and what they aspire to achieve as they pursue a career in STEM. Set to graduate with placements in some of the most prestigious companies in the country, these women serve as an inspiration to all those who follow.
