Skin Beyond Borders (SkinBB), health-tech has announced the launch of ‘The RXFX Show’, that will bring together leading dermatologists, formulation scientists, industry innovators, and skincare experts in an entertainment format that makes complex skincare science not just accessible but genuinely enjoyable for audiences across India.
‘The RXFX Show’ is a blend where learning happens naturally and memorably through engaging activities, interactive games, and light-hearted challenges. The format acknowledges a simple but telling truth about content consumption patterns: among India’s top 100 most-watched shows across television and OTT platforms, not one is a documentary. This statistic reveals a clear and overwhelming preference of the audience for dynamic, interactive content over traditional, lecture-style educational approaches—an insight that forms the foundation of The RXFX Show’s innovative format.
“We created ‘The RXFX Show’ because we believe skincare education should be as enjoyable as it is informative,” said Supriya Marathe, Co-Founder of SkinBB. “In traditional formats, viewers often feel like they’re attending a medical lecture. But when respected experts participate in fun challenges while discussing skin science, something magical happens—viewers don’t just passively watch, they actively engage, genuinely remember, and actually apply what they learn in their daily skincare routines. It’s about making serious skin science seriously fun, because that’s when real behavioural change happens.
‘The RxFx Show’ transforms complex dermatological concepts into engaging, easy-to-understand takeaways through a lively mix of expert challenges and interactive games. Clinical Experts will use real-life analogies, smart visuals, and myth-busting banter to make topics like sebum imbalance, hormonal acne, or nutritional triggers both informative and entertaining. Each carefully crafted 30-45 minute episode features two or more leading experts who share their extensive knowledge through interactive segments, engaging games, and thought-provoking challenges that relate directly to the topics being discussed. This seamless blend of entertainment and education ensures content flows naturally and keeps viewers engaged throughout, without ever compromising the educational purpose while delivering genuine entertainment value that keeps audiences coming back for more.
The inaugural episode of Season 1 focuses on one of India’s most common skin concerns—acne—and has been titled “Acne! Food Ka Kya Kasoor?” This title cleverly highlights the crucial but often misunderstood connection between diet and acne management. The episode, hosted by Shravan Ajay, features distinguished guests Dr. Tanvi Vaidya, MBBS, MD, Medical Director of DermaMD Clinic – Thane, and Dr. Soma Sarkar, MBBS, MD Dermatology, Co-Founder SkinBB and Lead Dermatologist, who bring their decades of clinical experience and insights to demystify the relationship between what we eat and how our skin reacts.
To See Episodes – https://www.youtube.com/watch?v=5Mv4fyE5X5k&t=220s
