GIA India, an independent subsidiary of the Gemological Institute of America, Inc. (‘GIA’), has launched a new merchandising course for retailers. The newly introduced, “Jewellery Merchandising for Retailers” course is designed to offers the art and science of effective jewelry merchandising strategies.
Jewelry business owners, merchandisers, retail sales staff, category/section/floor managers, and store managers can enroll in this newly launched course, which will be conducted via remote learning for four days a week, from 9:00 a.m. to 1:30 p.m., and a hands-on practical session scheduled for one day, from 9:00 a.m. to 5:00 p.m., at GIA India’s Mumbai campus. The first batch starts on Monday, June 10, 2024.
The Jewellery Merchandising for Retailers course explores details of understanding Indian jewelry target audiences, giving participants the tools to recognize and evaluate consumer trends, preferences, and purchasing habits. Equipped with this knowledge, jewelers may customize their merchandising tactics to efficiently target and interact with their intended consumer segments, thus enhancing sales and customer experience. With a strong emphasis on overall learning experience, students will continue to engage in case-studies and group discussions even after course completion.
“For jewelry retailers to succeed in today’s increasingly competitive market, knowing how to effectively use the art of merchandising has become a necessity. Participants can take advantage of the course’s blended mode of learning and balance their business and professional commitments,” said Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India.
