DigiPivot, an upskilling program by Google aimed at equipping women professionals with digital marketing capabilities, has opened applications for its fourth cohort comprising 200 participants.
This year, the program is expanding its eligibility to entry-level women professionals, whilst continuing to invite applications from early- and mid-career women professionals with up to 18 years of experience, women on a career break with up to 8 years of experience, and women entrepreneurs.
Developed in association with Avtar and Indian School of Business, this free 22-week virtual skill development program is aimed at empowering current and future women leaders as they pivot their careers to digital.
Madhuri Duggirala, Vice President, gTech Customer Experience, Google said: “I consider DigiPivot a powerful catalyst of change, and the impact the program has had on the careers of our 200 alumni is a testament to that. The program reflects Google’s values of building a more inclusive workforce by providing our cohorts with targeted, purpose-driven and meaningful support. While retaining our core focus of upskilling underrepresented groups in India, this edition of DigiPivot has been designed to support the journeys of as many early and mid-career professionals as we can.”
Dr. Saundarya Rajesh, Founder-President of Avtar, added, “In its 4th edition this year, DigiPivot invites applications from women across career stages – early, mid and returning women. We welcome both professionals and business owners. DigiPivot is a force-multiplier – we observed our DP alumni rediscover their value, apply digital marketing skills brilliantly in their jobs, and lead with confidence and authority. Several made a powerful come-back into a valued workplace. Digital insights blended with the power of Intentional career Pathing, which Avtar has offered to over 50,000 women professionals, enables every participant in DigiPivot to reimagine their career in remarkable ways.”
Joining the program in 2022, Hindustan Unilever Limited will continue as DigiPivot’s Industry Partner, offering industry-specific insights, applications and mentorship to program participants.
Applications for DigiPivot 2023 are currently open and can be submitted by registering at dp.myavtar.com before the deadline of July 9th, 2023.
