TimesPro and the Indian Institute of Management Lucknow have launched the Executive Certificate Programme in Customer Relationship Management (CRM). The program is designed to equip learners with skills to build strong customer relationships and achieve higher customer retention by leveraging customer-centric service design and effective customer engagement leading to superior customer satisfaction. It will teach participants about cutting-edge analytics techniques that drive successful global organizations’ customer relationship management programmes.
The Executive Certificate Programme in Customer Relationship Management will be conducted via TimesPro’s state-of-the-art Interactive Learning (IL) platform and delivered through a Direct-to-Device (D2D) mode that includes a one-day campus immersive session. It follows a proven pedagogy of various tools and techniques, including lectures, case studies, participatory learning, etc.
The six-month Executive Certificate Programme in Customer Relationship Management will empower its learners with a comprehensive understanding and benefits of CRM systems and skill them to design and implement strategies that improve the customer experience to ensure business success. The strong business focus of the course will help the participants to integrate best business practices across multiple domains.
Speaking on the announcement, Sunil Sood, Chief Business Officer, Executive Education, said, “There is a significant demand for CRM in the Asia-Pacific region due to the burgeoning economic growth and the wide adoption of technology. The steady rise in competition and constant upgradation of technology will mandate professionals to upskill themselves through programmes in CRM, thus building their repertoire and helping them to excel in their domains.”
