To begin with, 412 first-year MBA students will participate, with students grouped in 4–5 and hosted by local families. More than 100 families have already shown interest, and 100 families joined the institute today for the formal launch, showcasing overwhelming community support for this powerful cultural movement.
As part of Bandhan, students of IIM Jammu engage in a thoughtfully curated series of experiential activities that immerse them in the cultural and social fabric of the region. The initiative begins with home visits, where students are warmly welcomed into local households, sharing authentic home-cooked meals and engaging in heartfelt conversations that reflect the warmth and hospitality of Dogra culture. Through story-sharing sessions, students and host families exchange personal journeys—stories of resilience, values, and aspirations—building powerful emotional bonds rooted in mutual respect.
Students also participate in a variety of cultural activities, immersing themselves in traditional rituals, folk music, crafts, and culinary practices, gaining hands-on exposure to the rich heritage of Jammu. These experiences are followed by reflective sessions, including group discussions, presentations, and written reflections, where students internalize and articulate the insights gained during their cultural immersion.
The impact of this initiative is both deep and far-reaching. It fosters empathy and cultural awareness, enabling students to understand the nuances of local traditions and socio-economic realities.
The inauguration ceremony held recently at IIT Jammu campus began with a traditional tilak, garlanding, and arti ceremony, expressing mutual respect and welcome, followed by a campus tour that introduced families to IIM Jammu’s academic facilities, including the Nalanda Library, modern classrooms, and the Vedanta MDP Centre.
Prof. B.S. Sahay, Director, IIM Jammu, warmly welcomed all attendees, calling Bandhan a long-awaited dream realized— “a day of joy, pride, and purpose.” Reflecting on the remarkable journey of IIM Jammu, he shared how the institute has grown from just 47 students in 2018 to becoming one of the fastest-growing third-generation IIMs in the country. He expressed gratitude to the Government of India and Hon’ble Prime Minister Shri Narendra Modi Ji for their unwavering support in building a strong educational ecosystem in the region of Jammu and Kashmir with IIM Jammu working in close synergy alongside IIT Jammu and AIIMS Jammu.
Describing Bandhan as more than a cultural exchange, Prof. B.S. Sahay, Director, IIM Jammu, called it “a soulful bridge that connects people, not just places—a step toward nation-building through empathy and tradition.” He positioned IIM Jammu as Mini India with Global Vision—deeply rooted in Dogra heritage and aligned with the Ek Bharat Shreshtha Bharat mission. He proudly shared that more than 100 families have shown interest in this unique program to promote Jammu’s Dogri culture and heritage. To begin with, 412 first-year MBA students of IIM Jammu will participate in this initiative. More than 100 families are joining today in the launch of the program, reflecting the enduring spirit of Dogra hospitality and cultural pride. “Bandhan stands for—where hearts meet, stories unfold, and the soul of India is reflected through cultural amalgamation,” he concluded.
Dr. Jitendra Udhampuri, a renowned Dogri scholar and Padma Shri awardee spoke of Jammu as a land where culture lives in every home and tradition. He urged the youth to carry forward the spirit of Duggar Pradesh, reminding them that “the future belongs to those who remember their roots while dreaming of the skies.”
Lt. Gen. Rakesh Kapoor (Retd.) President, J & K Ex Services League commended IIM Jammu and the leadership of Prof. B.S. Sahay, Director, IIM Jammu calling it one of the country’s finest institutions. He emphasized the need for deeper cultural immersion and suggested adopting widows and their children as a social initiative. Citing heroes like Gen. Zorawar Singh and Brig. Rajinder Singh, he urged integration of Jammu’s military legacy into academic discourse.
Shri Sojanya Sharma, Former Civil Servant spoke of Jammu’s rich heritage—from the tales of Jambu Lochan to historic routes like Katra-Jagti—and invited students to explore the cultural and spiritual soul of the region. Maj. Gen. Sunita Kapoor (Retd.), Executive Member, J & K Ex Services League highlighted Duggar Pradesh’s traditions of
revering women, such as Kanya Pujan and Jashakti Puja, emphasizing the region’s cultural balance of Shakti and Shiva.
Padma Shri Dr. S.P. Verma lauded Bandhan as a bridge across generations and cultures, drawing parallels with Gandhian ideals and Ek Bharat Shreshtha Bharat. He emphasized the importance of preserving and promoting Dogra heritage and announced his intent to internationalize the Bandhan initiative by involving Dogras living abroad, deepening global community engagement and cultural exchange.
Shri Praveen Pargal, President, Laghu Udyog Bharti, J & K praised Bandhan’s vision and urged students to celebrate local festivals like Lohri and visit fairs like Baba Jitto Mela and Chamyal Mela and explore sites like Akhnoor Fort. Dr. Alka Sharma, Women Activist described Bandhan as a bond of love and belonging, inviting students to experience Dogra hospitality and traditional dishes like saag, and rajma chawal. “You’ll become one of us,” she said warmly. S
Shri Rakesh Wazir, Chairperson, PHD Chamber of Commerce (Jammu Region) and President, Hotel and Restaurant Association, Katra, praised the visionary approach of Director, IIM Jammu and IIM Jammu’s world-class infrastructure, noting it surpasses even five-star experiences and proposed hosting 100 students for immersive cultural and culinary experiences. He echoed the vision of PM Shri Narendra Modi, emphasizing that true love lies in sacrifice and community spirit.
Prof. Jabir Ali, Dean, Faculty and Research, IIM Jammu, described Jammu as both the City of Temples and a rising hub of higher education. He highlighted IIM Jammu’s rapid growth, introduction of diverse programs, and pursuit of global accreditations, including moving towards the prestigious Triple Crown International Accreditation. Emphasizing local collaboration, he reaffirmed the institute’s commitment to blending Indian values with global academic standards.
Through Bandhan, IIM Jammu reaffirms its commitment to nurturing intellectually sound, culturally rooted, and emotionally grounded leaders. The initiative aligns strongly with the spirit of Viksit Bharat, as envisioned by Prime Minister Shri Narendra Modi, and stands as a model for how education can become a tool for human connection, cultural preservation, and mindful leadership.
Bandhan also strengthens the connection between IIM Jammu and the local community, reinforcing mutual goodwill and cooperation. Most importantly, it contributes to the personal growth of students, nurturing humility, gratitude, and a broadened worldview—hallmarks of socially responsible and culturally grounded leadership.
